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BRIEF:
To create exciting concepts and outcomes for collaborative projects between Nottingham businesses Wigflex and Castle Rock Brewery. Our aim is to help Wigflex, an event company, reconnect with audiences post-Covid by re-engaging with the student community.
FINAL CONCEPT:
RESPONSE:
As a team, we aimed to create a fresh and engaging experience with our icebreaker questions featured on our beer labels. The initial discomfort of trying unique flavours aligns perfectly with our icebreaker concept. As Wigflex seeks to reconnect with its audience post-COVID-19, our unfiltered beers can help bring people together during these tough times.
MOCK-UPS:
UN-FILTERED: WIXFLEX X CASTLE ROCK
MY ROLES/ SKILLS OBTAINED:
- Designing Beer Labels
- Final Concept Development
- Idea Developer
THE OUTCOMES:
FEEDBACK:
You have thrown yourself into the work even when you felt you were outside of your comfort zone.
CONTACT ME!
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