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THE POWER OF PERSPECTIVES:
THE FILM:
BRIEF:
To create tangible outcomes that resonate with my target audience and effectively communicate my message of helping a diverse range of cultures use their food and clothing choices to come together and regain a sense of belonging post-COVID.
RESPONSE:
By partnering with the colour factory, known for its immersive, inclusive and playful physical experiences, I was able to create a dining experience that focuses on educating consumers and helping them build emotional connections. By sharing their authentic dishes based around the trend of big bold flavours, consumers discover how prominent colour associations within their culture resonate in their food.
TAKE A LOOK INSIDE!
THE REPORT:
NAPKIN CULTURE MENUS & INTERACTIVE ACTIVITY:
MY PROCESS:
THE SHOWCASE:
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